Vol. 11 No. 22 (2024): Challenges in advertising: professional demands and research proposals

Coordination: Marina Ramos-Serrano (Universidad de Sevilla), Araceli Castelló-Martínez (Universidad de Alicante), and Ingrid Zacipa-Infante (Fundación Universitaria Los Libertadores).

DOI: https://doi.org/10.24137/raeic.11.22.0

Published: 2024-10-31

Guest authors

Teaching Advertising Creativity Transformed by Artificial Intelligence: Testing the New Scenario

Victoria Tur Viñes

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Advertising on the Edge of the Abyss: The Discomfort of Living and Consuming in an Age of Uncertanties

Josenildo Soares Bezerra

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Thematic issue

Public Relations in Higher Education Institutions (HEIs): Comparative study between Portugal, Brazil, and Spain

Carmen Bermejo Siller, Fábia Ortega Borges, Simone Antoniaci Tuzzo, Inês Guerra Santos

raeic112203
Enhancing multidisciplinarity and employability in Advertising through an innovative teaching experience

Celia Rangel-Pérez, Patricia Núñez-Gómez, Germán Rodríguez-Perujo

raeic112204
Sewing lines of investigation: an overview of Brazilian studies on Advertising teaching An overview of Brazilian studies on Advertising teaching

Lara Timm Cezar, Fábio Hansen

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Miscellaneous

Women creators in the film industry. Gender bias in the HBO Max platform catalog in Spain (2021-2022)

Begoña Herrero, Sagrario Beceiro

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Subjective Reality in The Rehearsal. Textual and Philosophical Analysis of Television Complexity

Susana Lucía Campillo Delicado

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Rhetorical strategies in online communication at Brazilian public universities

Sendi Chiapinotto Spiazzi, Rejane de Oliveira Pozobon

raeic112211

Book Reviews

Book Reviews 22

Tania Forja-Pena, Beatriz Gutiérrez-Caneda, Juanma Prieto-Arosa

raeic112212

Vol. 11 No. 22 (2024): Challenges in advertising: professional demands and research proposals

Guest authors

Teaching Advertising Creativity Transformed by Artificial Intelligence: Testing the New Scenario

Advertising on the Edge of the Abyss: The Discomfort of Living and Consuming in an Age of Uncertanties

Thematic issue

Public Relations in Higher Education Institutions (HEIs): Comparative study between Portugal, Brazil, and Spain

Enhancing multidisciplinarity and employability in Advertising through an innovative teaching experience

Sewing lines of investigation: an overview of Brazilian studies on Advertising teaching An overview of Brazilian studies on Advertising teaching

Miscellaneous

Women creators in the film industry. Gender bias in the HBO Max platform catalog in Spain (2021-2022)

Subjective Reality in The Rehearsal. Textual and Philosophical Analysis of Television Complexity

Rhetorical strategies in online communication at Brazilian public universities

Book Reviews

Book Reviews 22

Language

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