Sasaeng: sacralización del idol y devoción extrema en la industria del K-pop

Authors

DOI:

https://doi.org/10.24137/raeic.13.26.3

Keywords:

K-pop , sasaeng , fandom, idol, relación parasocial

Abstract

This article analyses the sasaeng phenomenon – understood as an extreme form of devotion towards K-pop idols – based on a corpus of seven cases documented between 2009 and 2023 involving artists from different generations (Big Bang, TVXQ, 2PM, EXO, Girls’ Generation, Super Junior and ENHYPEN). Building on the concept of the ‘parasocial relationship’ (Horton & Wohl, 1956; Dibble et al., 2016) and its intensification within the digital ecosystem of K-pop (Peinado & Shim, 2024; Bollmer & Tillerson, 2025), the study examines how the mediated intimacy between idols and their fanbase can lead to problematic behaviours (Forner et al., 2025). The study interprets these dynamics through the lens of the sociology of religion (Durkheim, 1995; Heinich, 2014; Rojek, 2001), viewing the idol as a sacralised entity, and certain practices as forms of constructing symbolic ‘reliquaries’. In particular, it analyses the so-called ‘Saint Thomas Effect’—the compulsion to physically verify the artist’s presence through contact, stalking or photography—as exemplified by cases such as sasaeng taxis or live kidnapping attempts. It is concluded that the radicalisation of the parasocial relationship within the K-pop industry leads to the emergence of hierarchical structures characteristic of sasaengs, thereby establishing the idol as an object of worship.

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Author Biographies

  • Sabina Rosado-Romero, Universidad de Granada (UGR)

    Sabina Rosado Romero has a degree in Audiovisual Communication from the University of Granada, with a specialisation in Audiovisual Creation and New Media, and a Master’s degree in Interactive New Media and Multimedia Journalism. She is currently pursuing a PhD in Social Sciences, specialising in Audiovisual Communication and Journalism, and is a member of the COMMUNICAV research group.

     

    Professionally, she has worked in various contexts within the audiovisual sector, ranging from web management and content creation to independent film production (Canal Sur, Film in Granada, CAV-LAB…), gaining a broad understanding of creative processes. She possesses advanced technical skills in editing, post-production and digital environments. Her profile is further enriched by training in dubbing and voice-over work. She has received recognition for her work in audiovisual campaigns, design and writing. She is currently expanding her work into the realm of sound and experimental art, with projects such as Murmullos sin dueño currently underway, and several others in development.

  • Francisco Javier Gómez-Pérez, Universidad de Granada (UGR)

    Francisco Javier Gómez Pérez is a Senior Lecturer and Deputy Head of the Department of Information and Communication on the Bachelor’s Degree in Audiovisual Communication at the University of Granada, and Coordinator of the Master’s Degree in New Interactive Media and Multimedia Journalism. He is Principal Investigator of the COMMUNICAV group and Director of the Granada branch of INACOM. A PhD graduate of the University of Seville, he was awarded the RTVA prize for the best doctoral thesis in the field of audiovisual studies.

     

    His teaching career includes universities such as Extremadura, Seville, Huelva and Granada, as well as international and postgraduate programmes. He has been Principal Investigator of the CINATIC project (2021–2023) and has participated in various R&D&I and Erasmus+ projects, focusing on transmedia narratives, the audiovisual industry and communication. His publications include monographs on the audiovisual sector and cultural policies, alongside numerous academic contributions. He is a member of associations such as AE-IC and ASECAN, and has participated in academic committees, the organisation of academic events, research visits and evaluation processes within the university sector.

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Published

2026-07-31

How to Cite

Sasaeng: sacralización del idol y devoción extrema en la industria del K-pop. (2026). Revista De La Asociación Española De Investigación De La Comunicación, 13(26), raeic132603. https://doi.org/10.24137/raeic.13.26.3