Serial recycling in times of video-on-demand services
DOI:
https://doi.org/10.24137/raeic.9.17.2Keywords:
audio-visual production, narrative recycling, fiction series, video-on-demandAbstract
The recycling of narrative materials has been a common mechanism for the generation of new content since the beginnings of television seriality, using both external and internal references. However, in recent years it has experienced a significant boost due to the arrival of video-on-demand services and the consequent quantitative production boom. Fiction series that adapt or expand previous films and series have achieved a specific relevance particularly in the services of traditional media groups (legacy media). This article analyses the characteristics of this growing production trend and the way in which it is shaping content. To do so, the main transnational (Amazon Prime Vídeo, Apple+, Disney+, HBO Max, Hulu, Netflix, Paramount+ y Peacock) and Spanish video-on-demand services (Atresplayer Premium, Movistar+) will be analysed. The results help to understand the relevance of narrative recycling in contemporary audio-visual production, its role in brand building and its relationship with nostalgia.
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