Words matter. Platforms, academic activism, and technological power

Authors

DOI:

https://doi.org/10.24137/raeic.12.24.2

Keywords:

platforms, academic activism, technological system, technological constructivism, defensive resistance

Abstract

In an environment shaped by technosolutionism, this article proposes a contextualized and engaged perspective that seeks not only to interpret the world but to transform it. It critically reflects on the concept of “platform” within the framework of digital capitalism and its impact on cultural and communication industries. Through theoretical review and contemporary examples, it analyses how the term has evolved from its computational origins into a polysemic and strategic notion. The supposed neutrality of platforms is questioned, revealing their role as gatekeepers with economic and political power. The article also explores tensions between traditional media and new digital environments. Furthermore, it addresses the role of infrastructures—such as the radio spectrum and submarine cables—and their increasing privatization. Finally, it advocates for the university as a space for critical thinking and academic activism, capable of imagining alternative digital futures guided by the common good.

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Author Biography

  • Montse Bonet, Universitat Autònoma de Barcelona (UAB)

    Researcher and lecturer in the Department of Audiovisual Communication and Advertising at the Universitat Autònoma de Barcelona (UAB). She holds a PhD in Information Sciences from UAB and an International Master's Degree in E-learning: The Application of ICT in Education and Training from the Universitat Oberta de Catalunya (UOC). Her research and teaching focuses on cultural industries (especially audio), the structure of the audiovisual system, public service media, ICT, and radio spectrum management policies.

    She has collaborated on research projects with public and private entities, including L’àudio a Internet: de la ràdio en línia als projectes nadius (CAC) and Broadcasting in the Post-Broadcast Era: Policy, Technology, and Content Production (Academy of Finland). She has also contributed to studies such as The Value of Broadcasting and Digital Terrestrial Television for the Future of Europe and Report on Consumer Trends, Industry Development, and PSM Remit Fulfilment in the Finnish VOD Market (commissioned by South 180 Consulting, YLE, and BNE).

    She is a member of the Catalan Society of Communication and ULEPICC Spain. Her work has been published in journals such as ConvergenceInternational Journal of CommunicationJavnost – The PublicEuropean Journal of CommunicationJournal of Radio & Audio MediaInternational Communication Gazette, and Media International Australia, among others.

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Published

2025-10-31

How to Cite

Words matter. Platforms, academic activism, and technological power. (2025). Revista De La Asociación Española De Investigación De La Comunicación, 12(24), raeic122402. https://doi.org/10.24137/raeic.12.24.2