And dad reads the newspaper. The gender perspective in media audiences and reflections on anti-discrimination law

Abstract

Traditionally, the reading of a newspaper was considered a male practice. The reasons usually referred to the contents, not suitable or outside the sphere of female interests (v. gr., politics or business). Therefore, women often accessed to information through secondary and informal sources (family, friends). In short, it was not promoted that women formed their own opinion on key issues of public life. This contribution aims to analyze if a change can be observed in the audience of the media; if we can speak of diversity and pluralism or if gender stereotypes are still present.