Transmedia story Itaewon Class (JTBC, 2020) between SVOD platform Netflix and webtoon platform Tapas Media
DOI:
https://doi.org/10.24137/raeic.9.17.11Keywords:
transmedia stroytelling, Hallyuwood, webtoon, webtoonist, SVOD, OSMUAbstract
The SVOD platform Netflix brought Spanish audiences closer to an abundant catalog of South Korean titles. This Hallyuwood audiovisual production is part of a broader phenomenon, the South Korean new wave or hallyu, also integrated by the development of the South Korean comic industry in webtoons that has its own transnational content distribution platforms. This article addresses the case study of the TV series Itaewon Class (JTBC, Netflix, 2020) directed by Kim Sung Yoon from the eponymous webtoon distributed by Tapas Media with the collaboration of its webtoonist, Kwan-Jin. The article contextualizes the evolution from comic strip to webtoon and its use as a source of transmedia storytelling in existing literature. This context precedes an analysis of content, intertext and main transmedia characters according to the proposed model to identify the changes in their existential and fictional identities as a consequence of their tactical transformation from OSMU to transmedia storytelling.
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