Communication as the foundation of organizational reputation

Abstract

Despite its aura of celebrity and its expansion in organizations, Source Communication presents shortages and hindrances that make its significance more symbolic than real. From the axes of ethics and professionalization, communicative management in organizational sources requires responsibly facing their challenges and concerns, overcoming obstacles, in accordance with a pertinent regulatory order, which enables them to advance and forge their own personality without ties, and thus, to be able to project all their capacity and legitimize themselves in their fields of action. In this progression, a vital piece is their academic demarcation, standardized as a university degree, which endorses and dignifies their professional performance, alleviating intrusion and safeguarding their deontology. The participation and concerted commitment of all the assets is inexcusable, so that the Communication from an Organizational source achieves a fair, authentic and appropriate assessment and validation. On these pillars, the global communication strategy through the interactive process between all the public, reciprocally ethical, loyal, trustworthy and honest, will effectively base the social reputation of the organization.