Communication strategy of the Plataforma de Afectados por la Hipoteca in social networks
DOI:
https://doi.org/10.24137/raeic.3.5.6Keywords:
Platform Affected by Mortgage, Social Networking Service, New Social Movements, Twitter, ActivismAbstract
Digital technologies such as Web 2.0 and Social Networking Service offer numerous possibilities to activists and citizens. The New Social Movements find in social networks like Twitter and Facebook a new space to communicate, organize, mobilize and even monitor the political and economic powers. A good example is the Platform Affected by Mortgage (PAH). The main goal of this research is to analyse the architecture and strategy of utilization of the digital tools that PAH has at their disposal, especially focusing on the use that takes of Twitter to initiate their campaigns.
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References
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