La cobertura sobre IA en los medios de comunicación: una scoping review

Autores/as

DOI:

https://doi.org/10.24137/raeic.12.e.3

Palabras clave:

periodismo, inteligencia articicial, ChatGPT, cobertura mediática, comunicación científica, tecnologías emergentes, revisión de literatura

Resumen

La cobertura sobre inteligencia artificial (IA) en los medios de comunicación ayuda a conformar la realidad de esta tecnología al determinar su comprensión por parte de los ciudadanos y, en consecuencia, su uso, regulación y desarrollo. La relevancia de la temática, derivada de su alto impacto social, ha motivado un número creciente de estudios durante los últimos años. Este artículo busca ofrecer un panorama de este campo emergente mediante una revisión sistemática de la literatura del tipo scoping review. Se analizan 55 artículos sobre cobertura mediática de la IA publicados en revistas científicas de Web of Science y Scopus entre 2020 y 2025. Los resultados muestran que la producción académica sobre el tema viene aumentando, en particular a partir del lanzamiento del chatbot ChatGPT. Aunque las aportaciones procedentes del mundo angloparlante dominan el campo de investigación, se observa una creciente diversidad geográfica y cultural. La representación mediática de la IA aparece como positiva, especulativa y centrada en temas económicos, pero el avance de la tecnología ha introducido visiones más críticas. Se mencionan también las principales brechas en la literatura. Esta revisión contribuye así no solo a entender mejor el campo de estudio, sino que también señala futuras vías de investigación.

Descargas

Los datos de descarga aún no están disponibles.

Biografía del autor/a

  • Pablo Sanguinetti, Universidad de Málaga (UMA)

    Profesor, autor e investigador en Filosofía de la Tecnología, con foco en narrativas sobre la inteligencia artificial (IA), creatividad artificial e impacto de la IA en el periodismo. Es licenciado en Teoría de la Literatura y tiene estudios de posgrado en IA y programación. En la actualidad hace su doctorado en narrativas sobre la IA en la Universidad de Málaga y es profesor asociado en IE University, donde dicta cursos sobre IA desde perspectivas críticas y humanísticas. Ha publicado el libro Tecnohumanismo. Por un diseño narrativo y estético de la inteligencia artificial. Trabajó en Google como formador del programa de innovación para la prensa Google News Initiative y fue corresponsal de la agencia alemana DPA en Madrid y Berlín. Es miembro de OdiseIA (Observatorio del Impacto Social y Ético de la IA en España).

Referencias

Alcaraz-Martínez, R., Vállez, M., & Lopezosa, C. (2024). Covering artificial intelligence: the role of European Union, British, and American media outlets in generative AI Visibility. Communication & Society, 37(2), 279–291. https://doi.org/10.15581/003.37.2.279-291

Arksey, H., & O’Malley, L. (2005). Scoping studies: towards a methodological framework. International Journal of Social Research Methodology, 8(1), 19–32. https://doi.org/10.1080/1364557032000119616

Azzara, E. (2023). Encuadres en la cobertura sobre IA en Argentina. Question, 3(76), e856. https://doi.org/10.24215/16696581e856

Beckett, C., Sanguinetti, P., & Palomo, B. (2023). New Frontiers of the Intelligent Journalism. En M.-C. Negreira-Rey, J. Vázquez-Herrero, J. Sixto-García, & X. López-García (Eds.), Blurring Boundaries of Journalism in Digital Media: New Actors, Models and Practices (pp. 275–288). Springer International Publishing. https://doi.org/10.1007/978-3-031-43926-1_19

Beckett, C., & Yaseen, M. (2023). Generating Change. A global survey of what news organisations are doing with AI. London School of Economics, Polis, Journalism AI.

Brantner, C., & Saurwein, F. (2021). Covering Technology Risks and Responsibility : Automation, Artificial Intelligence, Robotics, and Algorithms in the Media. International Journal of Communication Systems, 15, 5074–5098. https://www.diva-portal.org/smash/record.jsf?pid=diva2:1625514

Brause, S. R., Zeng, J., Schäfer, M. S., & Katzenbach, C. (2023). Media representations of artificial intelligence: surveying the field. In Handbook of Critical Studies of Artificial Intelligence (pp. 277–288). Edward Elgar Publishing. https://doi.org/10.4337/9781803928562.00030

Bunz, M., & Braghieri, M. (2022). The AI doctor will see you now: assessing the framing of AI in news coverage. AI & Society, 37, 9–22. https://doi.org/10.1007/s00146-021-01145-9

Canavilhas, J., Ioscote, F., & Gonçalves, A. (2024). Artificial Intelligence as an opportunity for journalism: Insights from the Brazilian and Portuguese media. The Social Science. https://doi.org/10.3390/socsci13110590

Carstensen, T., & Ganz, K. (2023). Gendered AI: German news media discourse on the future of work. AI & SOCIETY. https://doi.org/10.1007/s00146-023-01747-5

Cave, S., Coughlan, K., & Dihal, K. (2019). “Scary Robots”: Examining Public Responses to AI. Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society, 331–337. https://doi.org/10.1145/3306618.3314232

Chang, M. (2024). Does the media’s partisanship influence news coverage on artificial intelligence issues? Media coverage analysis on artificial intelligence issues. Social Science Computer Review. https://doi.org/10.1177/08944393241268526

Chen, Y., Zhai, Y., & Sun, S. (2023). The gendered lens of AI: examining news imagery across digital spaces. Journal of Computer-Mediated Communication: JCMC, 29(1), zmad047. https://doi.org/10.1093/jcmc/zmad047

Chui, M., Hall, B., Singla, A., & Sukharevsky, A. (2023). The state of AI in 2023: Generative AI’s breakout year. McKinsey. https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year#/

Codina, L. (2025, April 18). Uso de matrices para analizar y sintetizar información en scoping reviews (revisiones de alcance). Lluís Codina. https://www.lluiscodina.com/matriz-de-revision-de-la-literatura/

Codina, L., Lopezosa, C., & Freixa Font, P. (2021). Scoping reviews en trabajos académicos en comunicación: frameworks y fuentes. Universidad del País Vasco. http://hdl.handle.net/10230/53155

Coeckelbergh, M. (2023). Narrative responsibility and artificial intelligence: How AI challenges human responsibility and sense-making. AI & Society, 38(6), 2437–2450. https://doi.org/10.1007/s00146-021-01375-x

Curran, N. M., Sun, J., & Hong, J.-W. (2020). Anthropomorphizing AlphaGo: a content analysis of the framing of Google DeepMind’s AlphaGo in the Chinese and American press. AI & Society, 35(3), 727–735. https://doi.org/10.1007/s00146-019-00908-9

Dandurand, G., McKelvey, F., & Roberge, J. (2023). Freezing out: Legacy media’s shaping of AI as a cold controversy. Big Data & Society, 10. https://doi.org/10.1177/20539517231219242

de-Lima-Santos, M. F., Yeung, W. N., & Dodds, T. (2024). Guiding the way: A comprehensive examination of AI guidelines in global media. In arXiv [cs.CY]. arXiv. http://arxiv.org/abs/2405.04706

Díaz Monsalvo, M. Á., & López Vidales, N. (2024). La IA como contenido informativo en las cadenas de televisión españolas. Análisis de su presencia e impacto en La 1, Antena 3 y Tele 5. Revista Latina de Comunicación Social, (83), 1–27. https://doi.org/10.4185/rlcs-2025-2348

Duberry, J., & Hamidi, S. (2021). Contrasted media frames of AI during the COVID-19 pandemic: a content analysis of US and European newspapers. Online Information Review, 45(4), 758–776. https://doi.org/10.1108/OIR-09-2020-0393

Dwyer, L., Crawford, C., & Zeller, F. (2023). Media framing of dominant ideologies in explanatory journalism concerning artificial intelligence and robotics. Canadian Journal of Communication, 48(4), 715–742. https://doi.org/10.3138/cjc-2022-0017

Garvey, C., & Maskal, C. (2020). Sentiment Analysis of the News Media on Artificial Intelligence Does Not Support Claims of Negative Bias Against Artificial Intelligence. Omics: A Journal of Integrative Biology, 24(5), 286–299. https://doi.org/10.1089/omi.2019.0078

González-Arias, C., & López-García, X. (2023). ChatGPT: Stream of opinion in five newspapers in the first 100 days since its launch. El Profesional de La Información, 32(5). https://doi.org/10.3145/epi.2023.sep.24

González-Arias, C., & López-García, X. (2025). El tecnopesimismo en la prensa escrita española en el debate público sobre el impacto social de la Inteligencia Artificial. Austral Comunicación, 14(01), e01403–e01403. https://doi.org/10.26422/aucom.2025.1401.gon

Gosse, C., & Burkell, J. (2020). Politics and porn: how news media characterizes problems presented by deepfakes. Critical Studies in Media Communication, 37(5), 497–511. https://doi.org/10.1080/15295036.2020.1832697

Hansen, S. S. (2022). Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021. Nordicom Review, 43(1), 56–78. https://doi.org/10.2478/nor-2022-0004

Hu, K. (2023, February 2). ChatGPT sets record for fastest-growing user base - analyst note. Reuters. https://www.reuters.com/technology/chatgpt-sets-record-fastest-growing-user-base-analyst-note-2023-02-01/

Ittefaq, M., Zain, A., Arif, R., Ala-Uddin, M., Ahmad, T., & Iqbal, A. (2025). Global news media coverage of artificial intelligence (AI): A comparative analysis of frames, sentiments, and trends across 12 countries. Telematics and Informatics, 96, 102223. https://doi.org/10.1016/j.tele.2024.102223

Korneeva, E., Salge, T. O., Teubner, T., & Antons, D. (2023). Tracing the legitimacy of Artificial Intelligence: A longitudinal analysis of media discourse. Technological Forecasting and Social Change, 192, 122467. https://doi.org/10.1016/j.techfore.2023.122467

Köstler, L., & Ossewaarde, R. (2022). The making of AI society: AI futures frames in German political and media discourses. AI & Society, 37, 249–263. https://doi.org/10.1007/s00146-021-01161-9

Maslek, N., Fattorini, L., Perrault, R., Gil, Y., Parli, V., Kariuki, N., Capstick, E., Reuel, A., Brynjolfsson, E., Etchemendy, J., Ligett, K., Lyons, T., Manyika, J., Niebles, J. C., Shoham, Y., Wald, R., Walsh, T., Hamrah, A., Santarlasci, L., … Oak, S. (2025). The AI Index 2025 Annual Report. AI Index Steering Committee, Institute for Human-Centered AI, Stanford University, Stanford. https://hai.stanford.edu/ai-index/2025-ai-index-report

Mohammed, A., Elega, A. A., Ahmad, M. B., & Oloyede, F. (2024). Friends or foes? Exploring the framing of artificial intelligence innovations in Africa-focused journalism. Journalism and Media. https://doi.org/10.3390/journalmedia5040106

Moran, R. E., & Shaikh, S. J. (2022). Robots in the News and Newsrooms: Unpacking Meta-Journalistic Discourse on the Use of Artificial Intelligence in Journalism. Digital Journalism, 10(10), 1756–1774. https://doi.org/10.1080/21670811.2022.2085129

Moriniello, F., Martí-Testón, A., Muñoz, A., Silva Jasaui, D., Gracia, L., & Solanes, J. E. (2024). Exploring the relationship between the coverage of AI in WIRED magazine and public opinion using sentiment analysis. APPS. Applied Sciences, 14(5), 1994. https://doi.org/10.3390/app14051994

Natale, S., & Ballatore, A. (2017). Imagining the thinking machine: Technological myths and the rise of artificial intelligence. Convergence, 26(1), 3–18. https://doi.org/10.1177/1354856517715164

Nguyen, D. (2023). How news media frame data risks in their coverage of big data and AI. Internet Policy Review, 12(2). https://doi.org/10.14763/2023.2.1708

Nguyen, D., & Hekman, E. (2022). A “New Arms Race”? Framing China and the U.S.A. in A.I. News Reporting: A Comparative Analysis of the Washington Post and South China Morning Post. Global Media and China, 7(1), 58–77. https://doi.org/10.1177/20594364221078626

Nguyen, D., & Hekman, E. (2024). The news framing of artificial intelligence: a critical exploration of how media discourses make sense of automation. AI & Society, 39, 437–451. https://doi.org/10.1007/s00146-022-01511-1

Ouchchy, L., Coin, A., & Dubljević, V. (2020). AI in the headlines: the portrayal of the ethical issues of artificial intelligence in the media. AI & Society, 35(4), 927–936. https://doi.org/10.1007/s00146-020-00965-5

Parratt-Fernández, S., Chaparro-Domínguez, M.-Á., & Martín-Sánchez, I.-M. (2024). Spanish media coverage of journalistic artificial intelligence: relevance, topics and framing. Revista Mediterránea de Comunicación, 15(2), e25169. https://doi.org/10.14198/medcom.25169

Roe, J., & Perkins, M. (2023). “What they”re not telling you about ChatGPT’: exploring the discourse of AI in UK news media headlines. Humanities and Social Sciences Communications, 10(1), 1–9. https://doi.org/10.1057/s41599-023-02282-w

Romele, A. (2022). Images of Artificial Intelligence: a Blind Spot in AI Ethics. Philosophy & Technology, 35(1), 4. https://doi.org/10.1007/s13347-022-00498-3

Ryazanov, I., Ohman, C., & Bjorklund, J. (2024). How ChatGPT changed the media’s narratives on AI: A semi-automated narrative analysis through frame semantics. Minds Mach, 35, 2. https://doi.org/10.1007/s11023-024-09705-w

Sanguinetti, P., & Palomo, B. (2024). An alien in the newsroom: AI anxiety in European and American newspapers. The Social Science, 13(11), 608. https://doi.org/10.3390/socsci13110608

Sarisakaloğlu, A. (2021). Framing Discourses in Turkish News Coverage Regarding Artificial Intelligence Technologies’ Prospects and Challenges. Türkiye İletişim Araştırmaları Dergisi, 20–38. https://doi.org/10.17829/turcom.803338

Sartori, L., & Bocca, G. (2023). Minding the gap(s): public perceptions of AI and socio-technical imaginaries. AI & Society, 38(2), 443–458. https://doi.org/10.1007/s00146-022-01422-1

Scheufele, D. A., & Lewenstein, B. V. (2005). The public and nanotechnology: How citizens make sense of emerging technologies. Journal of Nanoparticle Research: An Interdisciplinary Forum for Nanoscale Science and Technology, 7(6), 659–667. https://doi.org/10.1007/s11051-005-7526-2

Sidorenko Bautista, P., Cabezas Clavijo, Á., Cantón Correa, J., & Alba Ruiz, R. (2024). The impact of ChatGPT on journalism : social listening, bibliographic production, and media agenda. BiD, 53(53). https://doi.org/10.1344/bid2024.53.06

Sun, S., Zhai, Y., Shen, B., & Chen, Y. (2020). Newspaper coverage of artificial intelligence: A perspective of emerging technologies. Telematics and Informatics, 53, 101433. https://doi.org/10.1016/j.tele.2020.101433

The Royal Society. (2018). Portrayals and perceptions of AI and why they matter. https://royalsociety.org/-/media/policy/projects/ai-narratives/AI-narratives-workshop-findings.pdf

Tricco, A. C., Lillie, E., Zarin, W., O’Brien, K. K., Colquhoun, H., Levac, D., Moher, D., Peters, M. D. J., Horsley, T., Weeks, L., Hempel, S., Akl, E. A., Chang, C., McGowan, J., Stewart, L., Hartling, L., Aldcroft, A., Wilson, M. G., Garritty, C., … Straus, S. E. (2018). PRISMA extension for Scoping Reviews (PRISMA-ScR): Checklist and explanation. Annals of Internal Medicine, 169(7), 467–473. https://doi.org/10.7326/M18-0850

Valderrama Barragán, M., Tironi, M., Cotoras, D., Correa, T., Humeres, M., & López, C. (2025). From industry hype to emerging criticism: Analysing Chilean news media coverage of artificial intelligence. Digital Journalism, 1–23. https://doi.org/10.1080/21670811.2025.2450624

van Noort, C. (2024). On the use of pride, hope and fear in China’s international artificial intelligence narratives on CGTN. AI & Society, 39(1), 295–307. https://doi.org/10.1007/s00146-022-01393-3

Vergeer, M. (2020). Artificial Intelligence in the Dutch Press: An Analysis of Topics and Trends. Communication Studies, 71(3), 373–392. https://doi.org/10.1080/10510974.2020.1733038

Vrabič Dežman, D. (2024). Promising the future, encoding the past: AI hype and public media imagery. AI and Ethics 4, 743–756. https://doi.org/10.1007/s43681-024-00474-x

Wahl-Jorgensen, K., & Carlson, M. (2021). Conjecturing Fearful Futures: Journalistic Discourses on Deepfakes. In Journalism Practice (Vol. 15, pp. 803–820). Routledge. https://doi.org/10.1080/17512786.2021.1908838

Wang, W., Downey, J., & Yang, F. (2023). AI anxiety? Comparing the sociotechnical imaginaries of artificial intelligence in UK, Chinese and Indian newspapers. Global Media and China, 0, 20594364231196547. https://doi.org/10.1177/20594364231196547

Winkel, M. (2024). Controlling the uncontrollable: the public discourse on artificial intelligence between the positions of social and technological determinism. AI & SOCIETY. https://doi.org/10.1007/s00146-024-01979-z

Yadlin, A., & Marciano, A. (2024). Hallucinating a political future: Global press coverage of human and post-human abilities in ChatGPT applications. Media, Culture, and Society, 46(8), 1580–1598. https://doi.org/10.1177/01634437241259892

Yucra-Mamani, Y. J., Aragón-Cruz, W. E., & Torres-Cruz, F. (2024). Artificial intelligence in the media environment, a study of journalistic frames | La inteligencia artificial en el entorno mediático, un estudio de los encuadres periodísticos. European Public & Social Innovation Review, 9, 1–18. https://doi.org/10.31637/epsir20241432

Zeng, J., Chan, C.-H., & Schäfer, M. S. (2022). Contested Chinese Dreams of AI? Public discourse about Artificial intelligence on WeChat and People’s Daily Online. Information, Communication and Society, 25(3), 319–340. https://doi.org/10.1080/1369118X.2020.1776372

Zhai, Y., Yan, J., Zhang, H., & Lu, W. (2020). Tracing the evolution of AI: conceptualization of artificial intelligence in mass media discourse. Information Discovery and Delivery, 48(3), 137–149. https://doi.org/10.1108/IDD-01-2020-0007

Publicado

31-07-2025

Cómo citar

La cobertura sobre IA en los medios de comunicación: una scoping review. (2025). Revista De La Asociación Española De Investigación De La Comunicación, 12(Especial), raeic12e03. https://doi.org/10.24137/raeic.12.e.3