El uso de Facebook durante las campañas electorales. Reflexiones sobre las elecciones catalanas de 2010 y 2012
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Palabras clave

campañas electorales
nuevos medios
redes sociales

Cómo citar

Di Bonito, I. (2014). El uso de Facebook durante las campañas electorales. Reflexiones sobre las elecciones catalanas de 2010 y 2012. Revista De La Asociación Española De Investigación De La Comunicación, 1(1), 26-34. https://doi.org/10.24137/raeic.1.1.16

Resumen

Los medios digitales se han transformado en una herramienta esencial para las campañas electorales  y diferentes  autores  afirman  que  el uso de las nuevas  tecnologías  ayudaría  las democracias occidentales a resolver la creciente desafección de los ciudadanos hacia la política y a dar nueva vida a las estructuras políticas tradicionales. Los investigadores  se dividen en dos grupos: el primero respalda la idea de un desplazamiento positivo hacia un discurso político más participado, plural y de calidad; en cambio, el segundo rechaza la idea de efectos revolucionarios sobre las campañas electorales. Este trabajo pretende evaluar el uso que los partidos hicieron de Facebook y su influencia sobre las estrategias de comunicación durante las dos últimas campañas electorales para el Parlament de Catalunya

https://doi.org/10.24137/raeic.1.1.16
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Citas

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