Adaptación de los procesos creativos para cambiar el mundo
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Palabras clave

Storytelling
diseño de juegos
entretenimiento
retórica
cultura
evolución

Cómo citar

Dena, C. (2018). Adaptación de los procesos creativos para cambiar el mundo. Revista De La Asociación Española De Investigación De La Comunicación, 5(9), 1-9. https://doi.org/10.24137/raeic.5.9.2

Resumen

Los discursos en torno a la estandarización y la formación de la identidad impiden enfoques alternativos a la práctica creativa. Sin embargo, los cambios se producen a través de cambios de actitud generalizados que se articulan en la retórica. Basándose en la investigación de las ciencias sociales sobre la historia económica y la evolución cultural basada en la elección, este ensayo analiza los cambios en la noción de conflicto y cierre en las industrias creativas. Se argumenta que estos cambios están provocados por la idea de una coevolución basada en la elección, de la que se hacen eco muchos de los discursos que rodean la práctica.

https://doi.org/10.24137/raeic.5.9.2
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EPUB
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