Mujeres periodistas y activismo en redes sociales: un análisis de los hashtags #DeixaElaTrabalhar y #LasPeriodistasParamos en Instagram

Palabras clave: género, periodistas, activismo digital, hashtag, feminismo, Instagram, construcción de la identidad, análisis de contenido

Resumen

Las acciones colectivas en las redes sociales a través de los hashtags #DeixaElaTrabalhar y #LasPeriodistasParamos plantearon los problemas que sufrían las mujeres periodistas tanto en Brasil como en España. Aunque la representación del feminismo ha sido estudiada durante mucho tiempo, se ha prestado menos atención a los estudios comparativos y a la representación más personal. Centrándonos en una combinación de análisis de contenido cualitativo visual y textual, exploramos 90 posts de Instagram de mujeres periodistas dentro de los dos hashtags y cómo se retratan a sí mismas en relación con su profesión. En el momento de escribir este artículo, Instagram es una de las redes sociales más populares centradas en la publicación de contenidos audiovisuales. Esto la hace idónea para el estudio de la autorrepresentación online. El artículo identifica mediante el Análisis de la Imagen Documental y el Análisis Crítico del Discurso las demandas y denuncias recurrentes sobre temas relacionados con el género periodístico y encuentra vernáculos visuales comunes en los posts #DeixaElaTrabalhar y #LasPeriodistasParamos. Este estudio hace un análisis exhaustivo de cómo las mujeres periodistas construyen su identidad en las imágenes de Instagram en relación con los temas de los que hablan y los elementos que utilizan para insertarse en los colectivos de mujeres periodistas y lo conecta con las teorías sobre el feminismo y el activismo en las redes sociales. Los resultados aquí expuestos arrojan nueva luz sobre cómo las periodistas toman el control de su situación y encuentran que el empoderamiento, el feminismo, la protesta no violenta y la vida profesional/privada son puntos comunes en la construcción de la identidad en relación con estos grupos online.

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Biografía del autor/a

Marina López-Ortega, University of Vienna (UNVIE)

Marina López is a MSc Communication Science student at the University of Vienna, Austria. Her research interests include news media framing, innovative forms of journalism, gender studies, and science communication using quantitative and qualitative social science research methods.

Iara Noronha, University of Vienna (UNVIE)

Iara Noronha is a MSc Communication Science student and Research Assistant at the Department of Communication at the University of Vienna, Austria. Her research interests include Gender Studies, Entertainment and Media Studies, and Political Communication.

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Publicado
29-10-2021
Cómo citar
López-Ortega, M., & Noronha, I. (2021). Mujeres periodistas y activismo en redes sociales: un análisis de los hashtags #DeixaElaTrabalhar y #LasPeriodistasParamos en Instagram. Revista De La Asociación Española De Investigación De La Comunicación, 8(16), 168-194. https://doi.org/10.24137/raeic.8.16.9