El mensaje es el medio: Las aplicaciones de mensajería como interfaz emergente en el ecosistema móvil
Resumen
En las primeras etapas de la era smartphone, las aplicaciones de mensajería se prefiguraban como una extensión complementaria del papel de los SMS. La evolución de las plataformas móviles ha llevado a esas funcionalidades comunicativas mucho más allá del mero intercambio de mensajes. A partir de su adopción masiva, las aplicaciones de mensajería han contribuido a cambiar el tejido de las interacciones cotidianas, jugando al mismo tiempo un papel relevante en la estrategia de expansión algunos actores clave del ecosistema móvil. Este artículo aborda la mensajería móvil como territorio de estudio, acotando cinco líneas de investigación interconectadas: las implicaciones derivadas de la creciente complejidad funcional de este tipo de servicios, su impacto en las dinámicas de interacción mediada, el desarrollo de formas estratégicas de comunicación no interpersonal, su creciente influencia en la transformación del sistema de plataformas vigente y la aproximación crítica sobre su contribución a la mercantilización del trabajo afectivo. La interrelación entre estas cinco dimensiones pone de manifiesto la consolidación de la interacción dialógica como forma de interfaz emergente en el ecosistema digital tanto en la articulación funcional hombre-máquina como en la integración entre las dinámicas económicas de creación de valor y las dinámicas sociales de creación de identidad.
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